Bitcoin has so many unique features that it can be boldly compared to digital gold, or as Gemini twins prefer to say, Gold2.0 It is a great store of value in the short-term and middle-term run.
The finite number of Bitcoins, its market cap makes it to be always in demand. The same as with gold.
Investing in bitcoin and hold it as long as you can seems a right strategy backed up by so many expert opinions in the crypto world community.