It's a pain in the butt to purchase, that's for sure. I honestly can't see it making any traction until they make it easier to buy. Litecoin and Ethereum are front page on coinbase.com and they make it as easy as possible given the required security checks. I've been sitting here trying to buy XRP for 2 hours now.. it's just crazy. WHen I finally get an e-mail that says my account has been verified and I can now purchase, the price may very likely be where I no longer want to buy. People buy because they see an appealing price, to block them from getting that price is losing buyers.