In this article I will present you IOVO (Internet of Value OmniLedger), which is a unique tool to provide individuals and entities to claim the ownership of the data generated. The article contains information such as, human value: the data generated by ourselves, how it is benefited at the moment, the need to implement a tool to claim ownership of data and my comments on the infrastructure proposed.

Introduction
Most of us was not aware of the fact that our personal data is being gathered and monetized by large internet entities until Facebook case. We have Social media platforms collect valuable user data such as interests, preferences and activities via the actions made during user interaction within the platforms. These platforms categorize this big data and sell them to the marketers. This way such platforms obtains enormous revenues. Facebook reported advertising revenues of $9,16 billion in Q2 of 2017. According to the information the amount of user data accessed by Facebook was 6 million in 2006. It increased to 87 million in 2018. YouTube, on the other hand was accused of illegally collecting data from children for profit.

It feels that this is only the part of the iceberg visible to us when considered how much digitized our lives became. According to internetworldstats.com, global number of internet users increased from 1.80 billion in 2009 to 4.20 billion in 2018 with 133% increase. This huge growth in internet usage brought many benefits to users and created new opportunities for new businesses to emerge. We have started using internet to do the most of the things we used to do manually. Ecommerce as an emerging industry provided this opportunity.

It is obvious that internet and ecommerce changed significantly our shopping attitudes. We have started using online stores to purchase most of the things we need. According to Global Ecommerce Report 2017; global ecommerce volume increased from $0.52 trillion in 2010 to $1.84 trillion in 2017 for selected report countries. This represents a 253% increase in 3 years’ time. Forecasts made on statistical studies show that the increase in ecommerce volume will continue to increase.

Finally a Tool to Benefit the Data Generated by Ourselves
Monetization of such data clearly shows that these data has value. This is called “human value”. In the existing infrastructure there is no tool provided to claim the ownership or to hold and monetize these data for anyone. The Internet of Value Omniledger (IOVO) is a tool to function returning ownership of that value back to the individual and store it in a safe and secure manner. IOVO will also democratize the monetization of data owned — expressed as an electronic identity for all participating parties.

As mentioned before there is a couple of centralized structures which benefit the complete potential of the data generated by users through their interaction with infrastructures utilizing internet. IOVO aims to provide a decentralized infrastructure which will enable users to benefit from collecting, storing and sharing the data generated by themselves directly or through numerous decentralized apps (dApps).

The term “omniledger” is given in order to represent the extent of IOVO as being “ledger of ledgers”, a universal global database network acting as a base layer for distinct decentralized social and commercial applications. Being an omniledger, IOVO will become the main tool for various quantitative value management platforms and dApps, providing both benefits to users and functioning as a social and commercial utility.

Emergence of Internet of Value (IoV)
The emergence of Internet of Value (IoV) The value created is moving away from the material economy of industry. Industries and services provided are becoming automated and artificial intelligence technologies are being adopted. These advancements undermine the human value and it loses significance.

IOVO is a DAG (directed acyclic graph) which secures complete personal data ownership and management which will prevent the loss of human value.

It is estimated that every year existing and new markets will rely on blockchain and DAG increasingly. IOVO has been built to recognize and store human value by accumulating personal data. It will make data an exchangeable asset secured by the distributed global public ledger.

Ownership of Data Represents Freedom
All the activities of individuals and businesses generate very large amounts of data. For the time being these values generated are owned and benefited by large centralized commercial organizations. Since we do not own our personal data this means that we do not own our lives. Personal data ownership means to have freedom in this sense.

IOVO is designed to allow individuals and entities to reclaim ownership of their data. IOVO facilitates and automates the process of personal data management and monetization. The IOVO DAG provides the infrastructure for any and all future dApps based on user values and/or focusing on data usage, including (but by no means limited to) finance, credit, insurance, banking, news, and non-monetary payments. IOVOs goal is to democratize the monetization of data for all participating parties.

Human Value is Diminishing
Technological progress made in the last century especially last decades has resulted in the value of material instruments to raise unprecedentedly. Every improvement in technology have provided comfort to humans while conquering an area. The value of processes and products kept increasing and overgrowth the value of humans.

The new economy named as “Industry 4.0” will be composed of automated processes and AI integrations. In order to prevent human value to diminish when the technology and industry evolves in this way, tools are needed to assess, store and exchange the value generated. Decentralized ledgers are perfect for these kinds of tasks. Values of human assets loses value continuously because there is no publicly trusted ledger. In addition, anything that is on a ledger does not exist.

IOVO DAG will function as the perfectly transparent data collecting, storage and management system which will prevent human value to diminish.

The Missing Piece of Internet: Internet of Value
Everything we have established on this world is based on exchange. Emergence of Internet brought mankind various other exchange methods. Exchange has served human progress and socioeconomic fluidity.
Together with Internet of Information and Internet of Things, Internet of Value will close the global exchange circuit and complete the near future Internet of Everything. IOVO will represent the platform and currency of the Internet of Value.

Conclusion
Since our lives have become more digitized, traditional processes are being replaced by digitized versions. Internet and ecommerce together constitute a large portion of our modern digital life. We generate great amount of data during our daily actions. These data are collected, managed and monetized without noticing us. Centralized commercial organizations make use of the benefits of this data which is called ‘human value’. IOVO will help anyone who generates data to claim ownership, management and exchange of their data.

Modern day socioeconomic reality is dependent on data and this dependency is increasing every day. Today the flow of data determines the level of politic and economic power. The centralization of data related processes harms the democracy and represents the real cause of the current depreciation of human value. IOVO DAG is designed to enable individuals, institutions and other entities to claim ownership of their personal data or human value generated by themselves. This is actually what the mankind needs in a world evolving to be more automated and surrounded by AI technologies. Human value will be prevented from diminishing or depreciation.

The capabilities provided by IOVO is beyond data ownership and monetization power to be given to each individual. It would represent one of the most important store of value for mankind in a future world where everything is automated with AI integration like in the science fiction novels. Importance of such an infrastructure is more important to be established and sustained for future.

Important Links
Website: http://www.iovo.io/
ANN thread: https://bitcointalk.org/index.php?topic=4509519.0
Bounty thread: https://bitcointalk.org/index.php?topic=5057281.0
Telegram chat: https://t.me/iovoledger
ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3

Since advertising is the main revenue stream for the existing social platforms they treat their users as passive consumers of content and advertisement. For this reason, a central body determines who, where and when to advertise. Meanwhile advertisers offer distinct commercial packages to distribute their messages. On the contrary users have no control on the advertisement traffic.

Howdoo will provide users and communities payments for the advertisements they have agreed to consume. In addition, users as individual or communities will have two options either adjusting the amount of advertisement they are going to consume or not to see any at all. Those who accept to consume advertisements will be rewarded by the percentage (depends on the overall proof of contribution score) of advertisement fees paid in μDoo tokens by advertisers.

You would check the details at project website and whitepaper:
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoowhitepaper.pdf

ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3

HowDoo is a social media built around the vales of trust, openness and contribution. It is about creating the change that people are increasingly demanding. From the internet of information to the internet of value. Putting right what is wrong with the established centralized platforms. And inspiring more meaningful human interactions.

The fundamental promise of HowDoo is an ability to bring together people, communities, entrepreneurs and advertiser across the globe for open, trusted and rewarding exchange. Below this high-level promise sit three core capabilities:
•   Connect: As a social media platform HowDoo will help bring people and communities together and connect them to relevant content and opportunities.
•   Pay: By attaching a crypto token to the platform, HowDoo will inspire a brand-new approach to generating and sharing value.
•   Earn: HowDoo will enable every single use to monetize the value of their online activity and distribute revenues to those creating the value.

You would check the details at project website and whitepaper:
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoowhitepaper.pdf

ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3

Users can not regulate the advertising they see. There is only one solution around and it is adblocker. There are 615 million devices that use adblocker around the world today with a 30% year on year increase.

Since advertising is the main revenue stream for the existing social platforms they treat their users as passive consumers of content and advertisement. For this reason, a central body determines who, where and when to advertise. Meanwhile advertisers offer distinct commercial packages to distribute their messages. On the contrary users have no control on the advertisement traffic.

HowDoo will provide users and communities payments for the advertisements they have agreed to consume. In addition, users as individual or communities will have two options either adjusting the amount of advertisement they are going to consume or not to see any at all. Those who accept to consume advertisements will be rewarded by the percentage (depends on the overall proof of contribution score) of advertisement fees paid in μDoo tokens by advertisers.

You would check the details at project website and whitepaper:
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoowhitepaper.pdf

ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3

HowDoo is a decentralized social platform based on blockchain technology. It aims to address the social and economic problems that exist in the social platforms.
The amount of user data social medias accessed increases day by day. Facebook reported advertising revenues of $9,16 billion in Q2 of 2017. According to the information the amount of user data accessed by Facebook was 6 million in 2006. It increased to 87 million in 2018. YouTube, on the other hand was accused of illegally collecting data from children for profit. It is obvious that our privacy disappears thanks for the centralized internet.

Blockchain based networks provides security to protect your personal data because, they are encrypted. No company, organization or entity is in control of your data. Blockchain is immutable so nobody except you can read your data even if the database is hacked. It is also decentralized so nobody can change or alter your data.
HowDoo is ready to disrupt social network industry with addition of payment options via cryptocurrency.

You would check the details at project website and whitepaper:
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoowhitepaper.pdf

ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3

The idea of Howdoo emerged to provide users decentralized social network experience. But why users need the mentioned decentralization? Because centralized systems exploit user data resulting in many cases that content creators are not rewarded fairly, users are forced to see advertisements the social network wants them to see, weak moderation of platforms, last but not least user data is being monetized without asking users.
The existing and new social networks all try to be the next best but none of them capable to bring a user-centric environment without the use of blockchain. This is why we need decentralization.

With Howdoo, users would be given full control of their data only accessible by the user himself or herself. Content creators will be compensated fairly which will motivate them to support the system. Besides users would be able to chose the advertisement they would like to see or share their personal data with specific sellers or advertisers to see specific advertisements. Either way users would have been given the opportunity to monetize their time spent at Social Media. On the other hand, users would choose not to share any information with any party and experience an advertisement free Social Media experience.
You see Howdoo is a revolutionary social network that will make our social media experience safer and more profitable for all parties involved.

If you are interested I recommend you to get details from the following links:
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoowhitepaper.pdf

If you find the project interesting then you need to know that ICO is live till June 12th. The hard cap was lowered from 25.5 mio to 8.5 mio USD. More than 60% of the hard cap has already achieved so far.

ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3

Howdoo is preparing to disrupt social media scene. It will achieve this by simply curing the diseases social media suffer at the moment, which is user data exploitation. 

You might all heard of Facebook monetizing the user data. Do you know how did they do this? Selling your personal data to sellers/advertisers. For your records, Facebook reported advertising revenues of $9,16 billion in Q2 of 2017. We had on the other hand, Youtube, who was accused of illegally collecting data from children for profit. This is getting painful. Nobody has got problems with a social platform making profits via advertisement but, exploiting user data? They need to give up or shall I say we need to give up on them?!... Let us think about it for some period of time since, there is not an alternative platform at the moment where we can control what is going to be happen with our data. Meanwhile, a revolutionary platform is on the way to put an end to user data exploitation.

Howdoo believes that a proper social media must possess two essential values; namely control and choice. Why control? People need to have full control over their personal data. Regulations and laws always have flaws. So relying on them is not enough for data security. Howdoo aims to create a platform where users have full control of their personal data. Users will be able to choose what they want to do with their personal data. Here comes the other value “choice” that Howdoo brings. Users will be able to monetize their personal data by making available them to sellers/advertisers. These sellers/advertisers will be selected by the user itself. Howdoo introduces Proof of Contribution in order to make the process more efficient and smooth for user experience. Proof of Contribution is simply a system where advertisers are incentivised to provide appropriate content by letting users rate the advertiser.
You see Howdoo is a revolutionary social network that will make our social media experience safer and more profitable for all parties involved.

If you are interested I recommend you to get details from the following links:
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoowhitepaper.pdf

ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3

Howdoo is a platform that enables mass social communication and interaction. But more than that, it’s a platform that’s designed to revolutionize the current social media landscape by inspiring a de-centralized approach to sharing and consuming content – as well as all associated transactions. Howdoo aims to achieve this by putting the individual, every individual, in control of what they see and do, of who and what they choose to engage with, and how they decide to attribute value and monetize these activities. In other words, the team is developing capabilities that will fundamentally re-shape the concept of social media, of what is and isn’t possible. Why? Because Howdoo believe social networks should be based on a spirit of integrity, collective participation, and shared interests. A belief that’s in direct opposition to existing social media platforms that use the true value of their networks – user-generated content and personal data – to generate advertising revenues for the sole purpose of financial gain. Howdoo business model would see profits distributed back into the communities and individual users who are ultimately responsible for creating them. Howdoo want to reward user activity; to use personal preferences and communal interests to stimulate online commerce; to give people the choice of whether they even want to receive advertising; and to offer advertisers themselves access to their ideal target markets – alongside the ability to converse with people prepared to listen.

We have all learned that Facebook has sold personal data of users for profits. There are many other social media networks who keep our personal data. Do we know if any of those networks sell our information to advertisers or not? Can we be sure about it? I am not sure about that.

Facebook have up to 800 pages of personal data per user. It would be right to assume other soical platforms collect similar amount of data Facebook holds. Social network platforms sell these data to advertisers or sellers in order to make profit through advertisements. Personally, I do not believe anyone would approve such an action with or without endorsement.

People need an alternative to the existing social network platforms to avoid third parties to handle and trade our personal data. Howdoo is created to solve this problem. It is a messaging and social media platform that puts a stop this exploitation by putting users into full control of the data they own. Howdoo is based on blockchain technology which makes it decentralized. Decentralization The framework of the platform established in a way to be democratic and revolutionary. Howdoo lets you connect with friends and family, pay and share value across the network. You would earn from the advertisements you are prepared to see. You would even get rewarded to share any of your personal data.
Howdoo is a social media built around the vales of trust, openness and contribution. It is about creating the change that people are increasingly demanding. From the internet of information to the internet of value. Putting right what is wrong with the established centralized platforms. And inspiring more meaningful human interactions.

The fundamental promise of Howdoo is an ability to bring together people, communities, entrepreneurs and advertiser across the globe for open, trusted and rewarding exchange. Below this high level promise sit three core capabilities:

Connect: Howdoo will provide a platform for people and communities to come together.
Pay: With an integrated crypto based payment option people would be able to generate and share value.
Earn: Users will be able to monetize their online activity and content creators will be paid fairly.

Howdoo is capable to eliminate the disadvantages of the centralized systems have. Can’t wait to use Howdoo.

Dig in to get more information @
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoowhitepaper.pdf

ETH: Howdoo Update
There are important updates related to Howdoo.
First of all community has a new Marketing Manager Matthew S LaCrosse. He will establish the partnership program of Howdoo in the first place. I wish him success on his new position.
Another important update regarding token sale is that it will be finished on June 12th instead of July 18th. This decision might be the result of another decision which is to lower Hardcap from 25,5 million USD to 8,5 million USD. The team has come to this decision as a result of developments achieved and consulting with funds and investors.
Howdoo was determined to build a dApp for Ethereum. Foreseeing the transactions speeds of the Ethereum network becaues of high number of Ethereum dApps, the team decided to build its own blockchain which would be a fork of Eos, which is said to be Ethereum killer.
For those who wonder the present condition of token sale, token sale reached more than 60% of the hardcap. Considering the time remained to close token sale, people need to hurry to get invested.
You might dig into details through the following links:
https://howdoo.io/
https://howdoo.io/wp-content/uploads/2018/04/howdoo-whitepaper.pdf
Kind regards,
ETH: 0x1A5e1161e49Af08D41954b90885B9CFF33b88fB3