[Crypto Career Offer] Product Marketing Manager- Competitive Intelligence Remote

[JobHunter]

Product Marketing Manager- Competitive Intelligence Remote

About the position:
Conduct primary and secondary competitive research on technology, positioning, GTM tactics, economics, strengths, and weaknesses
Turn analysis into actionable intelligence by articulating the major facts and how to act on them
Develop and maintain competitive collateral, including battlecards, alerts, case studies, FAQs, and enablement content
Create a company-wide understanding of competitors through the timely and relevant communication of competitive announcements, insights, tools, and collateral
Work with Ecosystem Development, Marketing, and Engineering teams on competitive analysis for messaging, positioning, and strategy
Establish methods and processes to ensure ongoing competitive information flow to stakeholders across the organisation and the Polkadot ecosystem
Measure the level of engagement and meaningful use of competitive content
About you:
Experience in analysing competitive landscapes and specific competitors
Experience with syndicating timely and relevant competitive content to internal stakeholders and an external ecosystem
Familiarity with Web3: You understand key Web3 concepts and are familiar with the main players in the space (Ethereum, Solana, Avalanche, BSC, Polkadot, Cosmos, Polygon, to name a few). Experience in the Web3 space would be an advantage, but it is not a requirement
Ability to roll up your sleeves working with various constituents to develop detailed source content such as landscape and competitive reports, presentations, and enablement content
A high degree of accountability, coordination of programs and projects, and development of marketing solutions and tools collaborating with multiple departments
Data driven to measure, analyse and iterate and develop competitive analysis and tools based on key metrics and goals to ensure optimal performance
You will be reporting to the VP of Product Marketing


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