We have seen list of new projects every day with trading volume that you can see on coinmarketcup, not all new coins will earn you a profit, but if I look at coins like TKO, SFP and there are other projects supported by Binance then i will invest on the list of coins, because I believe Binance did some research before the team decided to run IEO and they decided to list it on an exchange.
All investments always have risks, but always choose coins that have good partners so that you can benefit from holding those coins in the future