Blockchain protocol gets patent in quest to stop ‘fake views’ on videos

[Dociko]

Forget fake news, this blockchain protocol is tackling fake views — and clamping down on ad fraud by ensuring video data cannot be manipulated.
A blockchain protocol says its goal is to significantly increase engagement for video publishers — and deliver a much-needed boost to their advertising revenues.

Verasity’s proof-of-view protocol, which has been rewarded with a patent from the U.S. Patent and Trademark Office (#10956931), ensures that views recorded on video platforms are genuine — delivering “accurate, secure, real and transparent” audience metrics recorded on the blockchain.

The project’s quest against “fake views” aims to tackle concerns that viewership figures are often inflated, meaning advertisers end up paying for publicity they didn’t actually receive. Some estimates suggest that over 50% of the cash spent on online advertising is for views that are not seen by real people.
Source: Cointelegraph