[ANN][ICO] TEND - Tokenization of luxury assets - ICO LIVE!

[tendswiss]

T E N D

A new investment world powered by blockchain


newbie deactivated link:https://www.tend.swiss [nonactive]










TEND democratizes access to unique, meaningful assets and experiences
by using blockchain’s smart contract technology. TEND is based in Zug, Switzerland and
founded by Marco Abele (ex-Chief Digital Officer at Credit Suisse)




TOKEN SALE: FUND THE TEND VENTURE

TEND is carrying out a token sale to fund the build-out of its platform,
to establish operations and to roll out the business across the identified target markets.

TEND tokens mirror a Participation Share in accordance with Swiss law
whilst keeping the attractive aspect of a token being tradable on the
secondary market, through a number of quality crypto exchanges. One
big benefit of this security token will be that investors will have the entitlement
 annual dividends.

The Token Sale will take place between the 3rd February and the 17th February 2018,
with pre-contributions open as of January 27th. There will be a 20% discount for the
first 3’000’000 tokens sold. The token sale will accept Ether (ETH) and Swiss francs (CHF).


TEND wants to establish best practices in token issuance, therefore TEND will
provide a safe, secure, and fully transparent process by ensuring all participants
undergo a Know Your Customer (KYC) and Anti Money Laundering (AML)
procedure through licensed partners.




TODAY’S PROBLEM

For most people in the world there is no choice other than to invest into the
same old, impersonal financial products of today’s providers, which bring neither
emotional satisfaction nor excitement. Often these are no more than a technical
means of holding cash. We conservatively estimate that 1 trillion USD
(out of the world-wide total of ca. 70 trillion USD) is lying idle in these “uninspiring”
financial products preventing forward-thinking, like-minded people from investing
their money more purposefully. TEND is changing this. You’ve earned your wealth.
You deserve to enjoy it.




A NEW WAY TO INVEST

TEND gives its clients access to unique investment opportunities which are currently
beyond their reach but reflect their aspirations; investments that fulfill a passion or
pursuit of a personally important interest, investments that are driven by purpose
and emotion. TEND achieves this by enabling co-ownership of these special objects
of passion & purpose, lowering the entry barriers that exist today. Despite being
in shared ownership, all TEND investments come with a beautifully orchestrated
“real-life-experience”, enabling its clients to see and enjoy their investment first-hand –
and to share that experience with family and friends.






Importantly, TEND provides a fully serviced platform and offering, including
taking care of those associated but time-consuming responsibilities of the co-owners,
such as maintenance, insurance and security. For full access to the platform, TEND
charges a single, transparent, yearly access fee.




HOW WE DO IT

TEND’s unique proposition, combining ownership and the potential rewards of
unique investments with the satisfaction of real-life experiences, turns those
investments into a positive and meaningful part of the clients’ lifestyle
(rather than locked away in a bank account). The sourcing of those special
opportunities based on the shared interests of the clients themselves, meaning
they are co-created by those clients, will drive loyalty and growth within the
TEND community.













THE TECH BEHIND

Our team, having developed an alpha version of the product, is testing it rigorously
with the first 20 pilot customers and has successfully completed the technical
proof of concept. TEND uses the Ethereum
blockchain to run its application and to tokenize (i.e. convert and certify)
the client assets. The Ethereum technology establishes absolute confidence
in the traceability of the co-investments and ownership is
recorded on the decentralized, tamper-free ledger.




TEAM




Marco Abele
CEO and Founder

Ex-Chief Digital Officer of Private Banking,
Retail & Corporate Banking division at Credit Suisse.
18 years banking career, primarily global roles across markets.
Voted one of the top 100 bankers in Switzerland
and selected among the 50 digital shapers of Switzerland.





Rasoul Jalali
COO

Former General Manager of Uber and voted one
of Switzerland’s Top 100 Digital Shapers with
expertise in marketplace design, collaborative
economy and operational excellence.





Farid Chaouki
Creative Director

CoFounder of NoNameYet Studio, CoFounder
of Talkspace. 18 years helping startups and
large companies transform innovative ideas into
profitable products using product design, innovation,
branding and team building.





Ofir Kedmi
Creative Director

CoFounder of NoNameYet Studio.
More then 20 years at the intersection of Content,
Design and innovation. Guides startups and
large companies in their efforts to envision,
plan and roll out best-in-category digital products.





Malin Thornberg
Senior Producer

Psychoanalytic theorist with eight years of international
tech startup and VC experience. Academic
background spans psychology, consumer
neuroscience and neurobiology.





Florian Diener
CFO

18 years experience in finance and
accounting, across multiple entity
structures and geographies.
Internationally recognized and
award winning finance advisor,
entrepreneur and publications author.





Ian Wright
Process & communications Director

Career in the Royal Air Force
followed by 18 years as a banking
professional, managing international
client businesses and projects.
Expertise in global compliance
frameworks.



newbie deactivated link:http://"https://tend.swiss/index.html" [nonactive]




Advisors




Oliver Bussmann
Strategic Advisor

Founder and Managing Partner of
Bussmann Advisory and globally
recognized technology thought leader,
former Group Chief Information Officer
of UBS and SAP, as well as technology
positions in Allianz, Deutsche Bank and IBM.





Erich Joachimsthaler
Strategic Advisor

Founder and CEO of Vivaldi Group,
has worked with hundreds of companies
to build strong brands, identify innovation
and growth opportunities, with a
particular focus on developing
marketing strategies.