There are lots of ways to use in identifying a scam project before investing into the project. Just as MrSpasybo has listed above, I also use the YouTube channels and reviews from other youtubers to check about it authenticity. The project team, activeness of the official telegram group, channel and twitter post is another factor to check, the website and its whitepapper. Also, if one as a newbie does not understand these, using some website reviews and videos too can be useful at last.