There are many many explanations why the interpersonal aspect of land-based casinos may contribute to gambling addiction. For starters, many casinos are meant to be lively and entertaining, complete with lighting up, loud music, and various other senses of stimulation. This can induce excitement and anticipation, which can be addicting. Second, the social aspect of casinos can make consumers feel like they are part of a neighborhood, making them feel more connected to the gambling experience. Finally, the presence of other people in the casino may normalize gambling, making it appear to be an everyday occurrence.