Altcoins Talks - Cryptocurrency Forum
Learning & News => News related to Crypto => Articles about Cryptocurrency => Topic started by: Goodcat49 on April 17, 2018, 03:36:31 PM
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The token presale starts April 20th.
Dr. Christian Lange conducted a global tour of cryptocurrency events to introduce the world to his blockchain platform Opiria and its PDATA Token.
“You might have heard of the term that personal data is the oil of 21st Century,” Lange told an audience at the Gibraltar International FinTech Forum 2018 ( GibFin) on February 27 and 28, 2018. “The reason for this is that companies all around the world need that personal data. Today data brokers are making big money with our personal data.”
Lange is the CEO and founder of Opiria, a German-based firm that buys consumer data from individuals and markets it to Big Business. The tour is designed to promote Opiria’s presale offering for its PDATA token, which is scheduled to begin on April 20, 2018. PDATA is an Ethereum-based cryptocurrency designed to monetize consumers’ personal data.
Apr 17, 2018 at 09:31 // NEWS Author
Guest Author Opiria’s Lange introduces PDATA token
The token presale starts April 20th.
Dr. Christian Lange conducted a global tour of cryptocurrency events to introduce the world to his blockchain platform Opiria and its PDATA Token.
“You might have heard of the term that personal data is the oil of 21st Century,” Lange told an audience at the Gibraltar International FinTech Forum 2018 ( GibFin) on February 27 and 28, 2018. “The reason for this is that companies all around the world need that personal data. Today data brokers are making big money with our personal data.”
Lange is the CEO and founder of Opiria, a German-based firm that buys consumer data from individuals and markets it to Big Business. The tour is designed to promote Opiria’s presale offering for its PDATA token, which is scheduled to begin on April 20, 2018. PDATA is an Ethereum-based cryptocurrency designed to monetize consumers’ personal data.
“The great thing about this is that so-called data brokers are collecting data from us and they’re selling it to companies making huge profits,” Lange added.
Personal Data is the Oil of the 21st Century
“We have set out to change that with our marketplace,” Lange said. Opiria is a blockchain marketplace for consumers to sell personal data to big business in exchange for PDATA Tokens. “Each and every one of us will be able to sell personal data to companies and create a passive income stream.”
“Our vision is to develop a global decentralized marketplace for the secure trading of personal data,” Lange revealed. “The idea of our platform is that companies can purchase personal data from consumers,” Lange said. This includes “things like your web browsing behavior, what you buy online, how you use your smartphone, but also data from wearables and smart devices.”
“That means our platform actually puts everyone in a position that allows us to sell personal data to companies and to monetize that,” Lange explained. He thinks the potential profits from such a data brokerage could be vast.
“This data brokerage market has an annual revenue of $250 billion US dollars every year and grows around 30% annually,” Lange claimed.
Opiria Ad-01.jpg
The Currency that Stands for Personal Data
“The currency that stands for personal data is our PDATA token, which is used internally for compensating consumers that sell their personal data to companies,” Lange explained.
The Opiria platform is designed as an interface between large companies like Mercedes Benz; or Daimler AG, General Motors, Volkswagen, and Proctor & Gamble (P&G) and consumers that want to sell their data. The companies will pay Opiria with fiat currencies, that will be converted into PDATA ERC20 protocol tokens. The consumers receive PDATA in exchange for their data.
“A company like Mercedes Benz, for them going to an exchange buying tokens in order to enter the platform is a no-go,” Lange revealed. “It is something that such a company at least today cannot do.”
“We learned that,” he admitted. “We will come up with a solution so that we actually integrate a user interface that still allows them to define how much they want to pay for a certain set of data in US dollars or in Euros. Then we convert that into PDATA Tokens internally.”
“That’s one of the most important things we learned in the last few months - that we have to come up with such an interface; otherwise our customers will not transition to our blockchain-based solution,” Lange concluded.
Read more: https://coinidol.com/opiria-lange-introduces-pdata-token/
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