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Website (http://liberdy.io) | Facebook (https://www.facebook.com/liberdy.io/) | Twitter (https://twitter.com/liberdy_s) | Telegram (https://t.me/liberdy)| Reddit (https://www.reddit.com/r/LIBERDY/) | LinkedIn (https://www.linkedin.com/company/18391543/) |Medium (https://medium.com/@liberdy/its-time-to-reclaim-your-data-85a1775abe73)
Detailed and accurate data is the key to any successful online marketing effort.
LIBERDY has created a new, fair Digital Advertising economy, by developing a robust data trading platform rewarding users for the use of their own personal information.
LIBERDY is developing a decentralized advertising Data Management Platform (DMP) powered by blockchain technology, that rewards users for the use advertisers make of their data. Our consent based DMP gives advertisers access to unique and reliable data. Using the blockchain, we ensure user data is of the highest quality, accurate, verified and timestamped.
By reclaiming their data, users become for the first time equal partners in the online advertising ecosystem.
The advertisement market
In 2017, the size of the global digital ad spending market is expected to have reached 228 billion dollars, representing 19% growth over last year. In 2018, we anticipate a 16.5% growth to 266 billion dollars. The last 2 years have seen an incredible boom in data generation, with the creation of 90% of all available data, and this market is expected to grow 27% per year.
Research shows that virtually all of the digital ad spending growth in recent years went to Google and Facebook, which already account for more than three-quarters of the market.
Data is key to the success of any marketing operation. As a result, the digital advertising market is controlled by a limited number of companies.
Our data is Facebook and Google’s biggest asset. This data is what forces other media companies to work with them, as it is almost impossible to get the same results online without these powerful insights, without our data.
The LIBERDY App
Our decentralized Data Management Platform integrated to the blockchain, segments, manages, protects and verifies data. Our solution seamlessly fits into the existing digital advertising ecosystem, addressing its needs for reliable data by ensuring transparency and accuracy.
The LIBERDY APP is responsible for extracting, verifying and uploading the user's personal data.
It also acts as a wallet that manages tokens, balance and rewards. In the current reality, users that drives the data get very little in return and that unfortunate fact is what we aim to change. In our platform users will be compensated for their level of engagement social activity[/center]
Users are the rightful owner of their data
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- Liberdy users are rewarded for the data they already
share with Google, Facebook, Amazon and others - Keep control of the collected information
- Access an advanced rebate platform
- The users must consent to the use of their data
- Data must be portable for extraction in an electronic format
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- Easily integrate with the DSP of your choice
- Tap into a rich international data warehouse
- Access top-notch consent based data
- Benefit from data verified on the blockchain
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- Generate a new revenue stream
- Enhance your users’ data
- Make the most of the GDPR regulation
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The LIB ecosystem
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The LIB Token
The max supply of the LIB token will be 1,000,000,000 with the following allocation:
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Liberdy's bounty program
COMING SOON
Liberdy's TGE
COMING SOON[/center
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Website (https://liberdy.io/?ref=BTTANN) | Facebook (https://www.facebook.com/liberdy.io/) | Twitter (https://twitter.com/liberdy_s) | Telegram (https://t.me/liberdy)| Reddit (https://www.reddit.com/r/LIBERDY/) | LinkedIn (https://www.linkedin.com/company/18391543/) |Medium (https://medium.com/@liberdy/its-time-to-reclaim-your-data-85a1775abe73)
(https://i.imgur.com/EctIiDZ.png)
The purchase and exchange of data happens in the background every time we go online.
The users who drive the data get very little in return and this is where Liberdy comes in.
Liberdy has developed a decentralized advertising Data Management Platform (DMP) powered by
blockchain technology that rewards users for the use advertisers make of their data. The data extracted to the DMP is
information that users already share with companies like Google, Facebook and Amazon. Using AI and advanced analytics
processes, the data is aggregated and segmented before it is offered to advertisers.
Powered by the Blockchain, we ensure user data is of the highest quality, accurate, verified and
timestamped. Advertiser transactions, recorded on the blockchain, are transparent to all users.
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The GDPR, a new EU bill, states that the user is the owner of his or her personal information and any
companies gathering user data must make a portable copy accessible, free of charge. This represents is a dramatic shift
towards data transparency and the empowerment of data subjects, which applies to all data collected by online companies.
| | | | | | | | (https://i.imgur.com/yZBGHmP.png) The EU (European Union), in an attempt to limit the power of the data monopolies, has enacted a new
privacy bill. | | | | | (https://i.imgur.com/CDgimy8.png) starting from May 2018, companies must provide a copy of the data, free of charge, in an electronic
format. | (https://i.imgur.com/jJnL5vs.png) This change is a dramatic shift towards data transparency and the empowerment of data subjects, which
applies to all data collected by online companies. |
Liberdy is the perfect solution for GDPR compliance
since our new economy allows us to easily gain the user’s consent for sharing their information with
potential advertisers. Our goal is to be the hub for all exported GDPR data for users.
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A Growing Market Opportunity
The last 2 years have seen an incredible boom in data generation, with the creation of 90% of all
available data, and this market is expected to grow 27% per year. Detailed and accurate data is the key to any
successful online marketing effort.
Our consent-based DMP gives advertisers access to unique and reliable data, which up to now could not be obtained
outside the walled gardens of Facebook and Google.
Our solution seamlessly fits into the existing digital advertising ecosystem, addressing its needs for reliable data by
ensuring transparency and accuracy.
(https://i.imgur.com/cYNNcHF.png)
Liberdy leverages the advantages of blockchain technology and GDPR regulation to empower users to
manage their data rights. By reclaiming their data, users become equal partners in the online advertising ecosystem for
the very first time.
(https://i.imgur.com/LrZ3i7V.png)
LIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also
used by data profilers who offer their services to advertisers. Last but not least, users earn money for sharing their
data and can invest money and resources in verifying data and improving the ecosystem.
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LIB is a utility token, which advertisers use in order to buy audiences and user profiles. It is also
used by data profilers who offer their services to advertisers. Last but not least, Users earn money for sharing their
data and invest money and resources in verifying data and improving the ecosystem.
Step 1
LIB -The currency of the network. There will be a fixed (non-inflating) supply of 300m LIBs for these
purposes.
Step 2
Users - Get paid when advertisers make use of their data, pay to become Power users, and pay if they
choose to become Profilers
Step 3
Data Platform - manages all the exchange of data and rewards the targeted users
Step 4
Advertisers - Buy segmented data from the DMP and segments user profiles from the Data Profiling
Marketplace or pay for accessing the Audience Console users, and pay if they choose to become Profilers
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