There's lots of FUD in the crypto world, largely perpetuated by mass media and their lies about crypto being a scam and other things like that. People get afraid, they sell when the price drops and wash their hands of it. At the same time, whales are manipulating the price in order to play off of people's fear and panic and causes the price to drop even further, causing more people to bleed out. They then buy it back, and people jump on the bandwagon again and restart the process. The problem is most people just see this as a get rich quick thing and not as an actual long term investment, and therein lies the problem. This isn't something that is going to just suddenly make anyone massively wealthy, and it comes from a complete lack of understanding of crypto from people in general.