INFLEUM ICO Review: Blockchain Based Branding Publishing Platform

[vicoma]

INFLEUM is a blockchain platform created by ELSOL COMPANY that aims  to create a transparent trading structure in which an individual’s small ideas or actions may translate into profit.

The INFLEUM Platform utilizes Smart Contract and Blockchain to transparently provide information on advertisement/marketing client and consumer, activities, and results of users behind projects, creation and ownership details, and more through the Distributed Ledger. In other words, all activities of users can be tracked and verified, thus preventing centralized distortion. The platform provides a completely objective measurement system, which depends on the credibility of results and fair assessment of participation.

Brand publishing is popular because it allows brands to communicate on their own medium in different content styles that reflect the brand and the company’s ideas and vision instead of one-sided messaging available on classic advertisements. It also addresses the need to be more sophisticated in messaging to modern consumers.

The Evolution of Digital Marketing Methods
Personalization seems to be the most current marketing mechanism. An increasing number of enterprises is utilizing big data to optimize advertisements on an individual level. Think of Netflix. They have created a database of thousands of personal taste categories based on user content consumption instead of user demographic data, and advertisements or content recommendations are given based on which taste category a user belongs to. The taste categories are also used to predict new content releases’ success or the number of viewers.
Such specific advertising can be largely categorized into three sections: data collection; behavioral prediction; and real-time marketing. The effects of advertising using these three categories are improving every year, and this method is gradually being generalized in the digital ecosystem whether or not a company can afford big data.

CURRENT MARKET PAIN POINTS

Weak Consumer Strategy and Marketing for 47% Chance of Failure: According to a global research analysis, the probability of a company to survive the “Death Valley” period (sales stagnation and exhaustion of funds) which occurs three to five years after its founding is barely over 40%.

Inefficiencies in the Advertisement Industry : Despite the increasing marketing budget, the ineffectiveness of advertisement and marketing efforts
is a core problem for the clients. Following are four barriers that cause unsatisfactory results in the advertisement industry.

Limitations of native advertisement: Native advertisement comes in diverse types of content and is placed in highly-relevant and natural placements that do not disturb the user experience flow. They are also targeted based on public tastes and interests, encouraging users to voluntarily take action and consume advertised content. However, this method also carries many issues. With its maturation, many platforms have to label the native ads with words like “Ad” or “sponsor”. Plus, in the case of articles, the most commonly used form of native ads, the credibility is challenged. Even if the ad is sophisticated and primarily aims to inform, the promotional characteristic raises suspicions about its authenticity.

Centralized and biased compensation: On social platforms such as YouTube, Facebook, and Twitter, content production and consumption occur simultaneously. Creators insert PPL advertisement according to the requests of the client or platform, and consumers voluntarily support these creators, thus receiving the reward from produced contents. But the centralized platforms demand commissions not only for the cost of ads but also up to 40% of the rewards from consumer activities.

High-cost/low-efficiency structure: Although influencer marketing is almost always used, the campaign effectiveness is decreasing due to a flawed system. The current method involves advertisers compensating influencers who upload reviews or promotions that meet the advertisers’ requests. Although star influencers easily raise brand awareness, there is a distance from the original purpose of maximizing advertiser profits.

INFLEUM VISION & GOALS
The next decade for the world of advertising holds the unexpected. Recently in the crypto world, companies equipped with blockchain technology–like STEEMIT, a tokenized, decentralized blog platform–have been attempting to tokenize marketing-related ideas and to fortify participant incentives. In the real world, many changes are underway: merging of central advertisement companies; the downfall of traditional media, deterioration of the creative value of advertisement; re-invention and introduction of varietal mediums; and emergence of new consumer groups.

INFLEUM is a blockchain platform created by ELSOLCOMPANY that aims to create a transparent trading structure in which an individual’s small ideas or actions may translate into profit. ELSOLCOM is a brand publishing company and has the experience and collected intelligence needed to provide solutions to various problems that small ideas encounter to become active businesses. In the past, initial capital was hard to earn without asking acquaintances or by selling prototypes even with an attractive business idea or item. However, it is now possible to introduce ideas online and get investors from multiple third parties through formats like crowdfunding.

INFLEUM STRATEGIC DIRECTION
Influencer Citizenship: In order to address the issue of star influencers having too much power, INFLEUM proposes an influencer citizenship program. This program is essential to achieve a mutually fair environment for both advertisers and users, fulfilling a core concept of a decentralized advertising platform. INFLEUM will develop a Proof of Influence (POI) process measuring the level of user contribution within the INFLEUM Platform. This process is explained in more details in the coming pages. Through POI, the users are assigned to different roles within the citizenship statuses: tourist, permanent resident, citizen, dual-citizen and more. INFLEUM believes that all individuals have power to influence on their own right.

Advertising-Commerce Combined Platform : The end goal of INFLEUM is becoming a decentralized ad-commerce combined platform based on
blockchains. In other words, it does not just stay in a decentralized platform that is aimed solely for advertising or commerce, but evolves to a new decentralized platform that combines both functionality and merits. This platform incorporates social networking, content publishing, advertising spaces and direct commercial functions as well as crowdfunding. INFLEUM aims to have DAPPs all stages of a commercial value chain covered outside just marketing and sales.

INFLEUM PLATFORM
Based on this train of thought, the INFLEUM Platform plans to evolve into a decentralized platform business model that collaborates with and supports enterprises throughout both value and supply chains. Hence, the future INFLEUM ecosystem will serve as an omnipresent problem solver throughout
the process of investment, marketing, commerce, expert networking, and payment services.

DAPPs of INFLEUM Platform

• REDITO: a ‘combined alliance marketing DAPP’ that utilizes diverse marketing influencers to
  efficiently run the advertiser’s campaign
• REDINK: a ‘total mentoring service DAPP’ that provides a mentor group with varied
  mentoring services to help the company’s growth
• RETTEB: a ‘curated commerce DAPP’ that helps consumers to spend reasonably and to satisfy
  their needs through personalized shopping recommendations
• REDINERO: a ‘crowdfunding DAPP’ with the goal of establishing trusting relationships based
  on social credit
• REDICHECK: a ‘trial review DAPP’ that invites consumers to have a go at a product or a service,
  and then to share their experiences in written form
• CHANNELJOY: a ‘contents commerce DAPP’ that produces and utilizes diverse contents from
  visual to auditory images
• SOCU: an open ‘shared payment DAPP’ with which users can store a social credit card issued
  by acquaintance(s) to use for electronic commerce
• REDITAIL: Support system for small sized business and startup companies by transaction
  support service of enterprise.

ROADMAP


ICO STRUCTURE


Website    [nofollow]|  ANN Thread  [nofollow]  | WhitePaper [nofollow]

ETH Address :  0xfF51E940D457387A7aCf5AeCFB04E1E33f69E869[/size]

[LiteNight]

Link to ANN leads to another site. Please correct. The community has an interest in the project.

[MaluWang]

Link to ANN leads to another site. Please correct. The community has an interest in the project.

I think this project bounty is an exclusive one and it's not published in this forum, try to check it here if you're interested.