Crypto influencers do make it easy for someone who wants to invest in crypto with the way and understanding they have, they will easily convince potential investors, but what needs to be looked at is, I will do research to see whether the project's objectives will be useful in the future or not.
There are many crypto experts and observers giving explanations about new projects and of course it will give a long-term investment picture, but doing your own research from each experience in crypto over the years will certainly choose whether the project will do well when there are many who have almost the same idea as the others.