Binance Labs and Animoca Brands are joining Highstreet as official strategic partners in the creation of a radically original metaverse. VANCOUVER, OCTOBER 14, 2021 — Highstreet has raised a second seed investment led by Binance Labs and Animoca Brands to supercharge its commerce-focused metaverse.
Highstreet is creating the first-ever metaverse marketplace, where physical products are traded as nonfungible tokens, or NFTs, in a fully open phygital experience. The marketplace runs on the Ethereum blockchain and is built for high-end brands to launch limited edition products. Highstreet ensures liquidity for all buyers by pricing products based on a bonding curve, bringing decentralized finance (DeFi) concepts to the world of luxury goods and collectibles, guaranteeing fair and transparent transactions.
Source:
Cointelegraph