With this continuous purchase of Bitcoin, we can tell that MicroStrategy, as a company, has a goal and target set through Bitcoin investment. Interestingly, they are one of the largest holders of Bitcoin in the world, practically investing massively for the future.
Though they haven't mentioned anything like their harvesting time, I think any bull market would be a profitable season for them.
The non-stop purchase of Bitcoin should be done by nearly everyone in the crypto space, and not just large companies alone. We might not be able to compete with their purchasing power, but the Dollar-Cost Averaging (DCA) method is always advisable for those with lesser funds.