Crypto is not only known for the stories of people who have made a fortune by investing in BTC, memecoins, or participating in airdrops, it is also being advertised in an extremely effective way. Although I don't like spot BTC ETFs, I think Google becoming more friendly to crypto and allowing spot BTC ETFs Ads is a big step towards allowing crypto to reach potential investors among Google users
[1]. Besides that, we also have another potential market with billions of fans worldwide: sports.
I am not a fan of any sport, I am bad at most sports, including e-sports. I used to not know AIG on Manchester United's jersey or Emirates on Chelsea's jersey, but now I know OKX on Manchester City's jersey. My family was surprised to know that their favorite teams are being sponsored by crypto companies: Manchester United - Tezos, Barcelona - Chiliz, Bayern Munich - Bitpanda, Manchester City - OKX
[2]. Even football legends such as CR7 and Messi have their own NFT collections
[3, 4]. Digging deeper, many crypto companies have sponsored many teams, many tournaments and sporting events including football, basketball, racing...
[5].
I am not surprised by the strategy of promoting brands through sporting events. The huge profits of crypto companies allow them to sponsor such events to bring their brands to sports fans and followers worldwide. Fans of a team or athlete tend to learn about and favor the brands of sponsors, whether it be brands of shoes, hats, drinks, and especially brands printed on jerseys. I feel that the golden age of banks and airlines in sporting events has ended due to economic instability, and crypto companies have become powerful and replaced them quickly.
I hope that through this new and effective advertising channel, crypto can reach billions of potential investors. I believe that they will have the need to invest to protect their assets and profit from crypto. The market will have new capital to grow and become stronger. I don't see new investors as just fools providing liquidity for more experienced investors. Every investor was once a newbie in the market, and together we can create the maturity of the crypto market.
I would like to know your opinion on the strategy of promoting crypto brands through sports:
- Can sports effectively raise awareness and trust for crypto brands?
- Does sponsorship influence fans to trust the crypto brand associated with their favorite team or athlete?
- Does the frequent presence of crypto sponsorships in sports signal mainstream acceptance and growing popularity of cryptocurrency?
References:[1]
Google Updates Advertising Policy for Crypto, Allows ETF Ads[2]
Most Valuable Crypto-Backed Sports Teams in the World in 2024[3]
The CR7 ForeverZone[4]
Lionel Messi NFT Sold for $1 million on Ethernity[5]
Why crypto companies are scooping up big sports sponsorships
Note:- My opinion has been presented in a topic, on BitcoinTalk forum.
- This topic on AltcoinsTalks forum has included a minor change in the way my opinion is presented.
- This statement is to avoid accusations of plagiarism.