Decentralized ad marketplace connects publishers and brands on blockchain

[Dociko]

This project says censorship and centralization are giving big brands and publishers a raw deal in the world of advertising. Programmatic advertising is big business — bringing in billions of dollars in revenue every year. Now, a decentralized marketplace is connecting publishers and brands over the blockchain, enabling them to make direct deals.

Adshares says that its platform offers crucial advantages over mainstream rivals such as Google Ads, and crypto-focused alternatives including Coinzilla and Cointraffic. As well as delivering lower fees, its servers are decentralized — and innovative systems help to minimize the possibility of ad blocking, something that starves websites of revenue.
Source: Cointelegraph