People+product+pR=successful project?

[thamer jamaladdeen]

Analysts Pinpoint Top Factors for ICO Success

 The three most important factors in any digital token sale are:

People     Product       PR

Several analysts emphasized the importance of these key factors; for example, digital currency trader Marius Rupsys noted that the company’s “breakthrough promise” was important.

However, more than one analyst also stated that speculation and hype were major reasons why certain ICOs succeeded last year. Rupsys said:

“Most ICOs prices are really just speculation, as most of these ICOs did not deliver much from product side, traction or any other meSPAM BANble result except marketing efforts.”

Iqbal Gandham, UK managing director for social trading platform eToro, stated that when it came to the most successful token sales:

“It was all PR driven and hype-driven, combined with a great timing of the market.”

Several analysts emphasized the key role played by regulatory compliance when explaining why certain ICOs succeeded.

One big reason Filecoin’s token sale succeeded was that it was a regulatory-compliant ICO that provided access to traditional investors, said Marouane Garcon, managing director of Amulet, a crypto-to-crypto derivatives platform that focuses on customer success and usability. Garcon states:

“It was successful because of the investors they targeted.” 

Matthew Unger, CEO and Founder of iComplyICO, also emphasized the key role played by regulatory compliance, noting that many of the entrepreneurs holding ICOs in 2017 overlooked this consideration.