To expand its reach to more users, Yobit needs to change its business model and may need to require KYC from users. This could lead to more revenue but could also put Yobit at legal risk. Currently, there is no legal framework for crypto in Russia, and even their government does not have a clear position on crypto. This may be what is preventing Yobit from innovating.
Caution is perhaps the best thing that the Yobit team can continue to maintain, but they can completely innovate the interface to make Yobit faster and more user-friendly. I also don't like the existence of hundreds of shitcoins on Yobit, Yobit should refuse a bit of transaction fees to ensure a better user experience.
The question is why Yobit is going to change their business model, if they may not want to change it?. I mean, if they've done well over the years (we all have different ways of understanding what it means to perform well) they may not want or need to change the way they do things. We understand that a business must grow, expand and innovate to attract new users, but we don't believe that maybe they don't want to do it.
It is possible that it is due to the lack of legal regulation in Russia regarding cryptocurrencies and they do not want to risk it. But having a business for so many years operating in the same way and practically without changes, I don't think it is the best way to have a business either.
The last time I read news about regulations in Russia they said that this year a lot of things were going to change and cryptocurrencies would be accepted by the government, have they finally discarded that idea?.