Before you invest in any project, always be more particular about the functionality of the ecosystem, if they have already set up use cases and running products. Most project are always in a hurry to sell their tokens and make money for the project development that ends up majorly in their pockets. Basically a project should grow more with selling the tokens and not the other way round. A more serious approach should be adopted in tokenization of every project.
Bitay exchange for example are just going to launch their Bitay coin and the exchange platform is already functional, they got the use cases functioning before launching the token. Mind you Bitay already has over 700k KYC users, which mean over 700k users already. Imagine each users holds and average of 100$ worth of the tokens, success of the project is already on the highway.