Go big or go home!!! When you gamble are you looking to make $1 or are you looking to make $1000? What's the point if you are just trying to make $1? If you're out with your friends and just entertaining yourself your goal is likely just to break even and have fun. If you're gambling for a living and making money to pay bills and support your everyday life, your goal should be to make moderate to high bets and try to get paid while not risking the whole bankroll on 1 bet. Kinda mix it up and hope for a lucky streak. This only applies to games such as dice, roulette, blackjack, or other table games. If you're playing slots, I always max bet but in the end I expect to lose.