Christie’s Former ‘Rainmaker’ Brings NFTs to Fine Art Collectors

[Micky]

The man who once auctioned off the most expensive artwork in history, Leonardo da Vinci’s Salvator Mundi, for $450.3 million, is auctioning his first NFT on his app for fine art collectors, a 3D animation of an egg and a lighter modelled by contemporary artist Urs Fischer.

Often called the rainmaker for his wildly successful art auctions, Loïc Gouzer served from 2015 to 2018 as the co-chair of Christie’s—the auction house that sold Beeple’s NFT for $69.3 million last month.

In 2018, Gouzer left Christie’s and set up Fair Warning, an app to auction fine art. The app, which launched last summer, auctioned a painting by Jean-Michel Basquiat for $10.8 million, setting a record for the largest in-app purchase.

Now the rainmaker’s getting into NFTs—and bringing throngs of traditional art collectors with him.


Loïc Gouzer. Image courtesy of Gouzer.
Gouzer told Decrypt from his home in Long Island that selling to crypto natives would have excluded fine art collectors. “There are great minds on both sides, and creative juices could come out of some dialogue between the two.”

And there’s a good chance that Gouzer’s first NFT client, Fischer, could make it rain once again: Fischer’s previous work, Untitled (Lamp/Bear), a giant statue of a bear sitting under a lamp, sold for $6 million at a Christie’s auction in 2011.

Christie’s Former ‘Rainmaker’ Brings NFTs to Fine Art Collectors
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