[Crypto Job Offer] VP of Marketing - Remote UK

[JobHunter]

VP of Marketing - Remote UK

Your mission

Work with the Product team to create and own the go-to-market (GTM) strategy for new products and features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will work with the Media Director to promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, technology, and financial / investor markets.
Support the Commercial and Professional Services Group to deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
Build a marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team.
You will also lead and mentor a growing team of marketers across a broad set of functions including partner marketing, content, and brand.
Work closely with the Community and Ecosystem team to ensure alignment with grassroot projects and initiatives.
Requirements
Your expertise

5 + years experience as a VP of Marketing, ideally with a blockchain or a innovative technology company; either in-house or an agency
Proven experience across multiple marketing channels especially social and digital from advertising to social media to events
Understanding of how social media works to drive growth for brands
Record of success with innovative tech brands who disrupt the marketplace
Ability to lead the team to create unmissable content across all media especially social
General understanding of smart contract languages including Plutus, Rust. DeFi etc.
Broad understanding of multimedia integrated campaigns including sponsorship
Appreciation of commercial and investor OKRs
Ability transitioning a new disruptive brand to a trusted brand
Outstanding leadership, organizational, and interpersonal skills
To be at the forefront of the latest marketing trends and innovations
To showcase marketing at its best and most effective to the Marcomms team and wider company
Understanding of the blockchain space and an ability to provide reasoned opinions, including on how IOG can differentiate itself
Experience with global brands
Outstanding leadership, organization, and interpersonal skills, and an analytical approach.


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