KC Cattle Company Adopts Bitcoin As Primary Reserve Treasury Asset

[Yamane_Keto]

On Wednesday, the Kansas City Cattle Company, known for its premium Wagyu beef products, announced on X (formerly Twitter) its strategic decision to adopt Bitcoin as its primary reserve treasury asset. This decision by the veteran-owned and operated enterprise, celebrated for its world-renowned gourmet uncured all-Wagyu beef hot dog, marks a significant pivot towards financial innovation, motivated by the urgent need to address the eroding purchasing power and rising costs in the industry.

“The Kansas City Cattle Company has now adopted Bitcoin as a primary reserve treasury asset. The debilitating loss in purchasing power combined with the increases in costs in our industry have made this one of our easiest decisions we’ve ever made. Fix the money. Fix the Food,” KC Cattle openly declared.

source https://cryptodaily.co.uk/news-in-crypto/bitcoinist:kc-cattle-company-adopts-bitcoin

The inflation rate did not exceed 10%, and a company like KC began to complain about the debilitating loss in purchasing power. If inflation and prices continue to rise, do you think that more companies might take a similar step, as it is an essential reserve asset for the treasury?

[GxSTxV]

These announcements from such companies about adoption of Bitcoin either using it as a payment method for customers or as a primary reserve treasury asset may not have a direct impact on the market due to size of the company itself relatively small ones. However, they are important since this lies in the influence it could have on other businesses.
 Especially when the company has a reputable statue in the industry, automatically their decision could inspire other enterprises to explore similar financial solutions. This move might be another sign for a growing trend towards embracing digital assets as a hedge against eroding purchasing power and rising costs, it also coming in this period where Bitcoin is going for the forth halving process, which could be a possible greed sign not just for users but also for companies.

[Yamane_Keto]

These announcements from such companies about adoption of Bitcoin either using it as a payment method for customers or as a primary reserve treasury asset may not have a direct impact on the market due to size of the company itself relatively small ones. However, they are important since this lies in the influence it could have on other businesses.

I did not care about the announcement as much as I cared about the reason. In the past, companies used Bitcoin as a reserve asset because it increased its value, enhanced the company’s profits, or tried out a new investment asset, but it is the first time I have heard a company use the term debilitating loss in purchasing power which mean in the long run, KC considered Bitcoin is better than USD.

[TomPluz]

The inflation rate did not exceed 10%, and a company like KC began to complain about the debilitating loss in purchasing power. If inflation and prices continue to rise, do you think that more companies might take a similar step, as it is an essential reserve asset for the treasury?

I am sure that this innovative move by The Kansas City Cattle Company should be inspiring many other firms to also take a look on how they can be shielded by inflation and the possible dedollarization which is now slowly happening on the global scale. Once the USA dollar will lose its international reserve currency status as utilized in commercial transactions between countries, USA will be hit by a massive inflation not seen ever since its existence. This is a wake up call for companies to consider cryptocurrency most especially Bitcoin s the best way to have a ride with its deflationary power so once an economic debacle can happen they can survive and flourish. Of course, this is aside from the fact that investing with Bitcoin can be bringing so nice and powerful ROI.

[joniboini]

They claim one of the reasons why they consider using Bitcoin as a treasury asset is to avoid another situation where their funds are confiscated by a third (they mentioned PayPal), which is a good thing to realize. That being said, what does primary means in this case? Will they move away from fiat entirely, and convert all their wealth into Bitcoin? What's their contingency plan if BTC's price tanked heavily? Or will they use Bitcoin and its payment system to replace their reliance on PayPal but will liquidate it to fiat whenever the needs arise?

[Crwth]

I do agree that it's important to have this asset now in their inventory to give themselves ample space for inflation and not let the decisions of the government affect their money. It's best to understand that there's always going to be inflation and BTC could help alleviate that.

[SamReomo]

I think it's one of the best steps taken by KC Cattle to ensure better survival in the coming years. Fiat as we all know is highly affected by inflation and thus it can lose its value overtime but Bitcoin has been known to perform well against inflation and that's why it won't lose much value but gains value when other fiat currencies lose their value.

Any company that makes decision to invest in Bitcoin is a smart company with smart administrative staff. I hope that their  choice of making Bitcoin their primary reserve company will inspire other companies as well. In future we may see many other companies adopting Bitcoin as their primary reserve treasury asset.