What currently affects the price of BTC are spot ETFs, which according to available data have a positive inflow for at least 7+ days in a row. What is also important to emphasize is that these inflows are quite smaller than before and currently average around 4000 BTC per day, which is obviously enough to raise the price above $70k, but not to move towards a new ATH.
It is possible that some take advantage of the current situation and sell larger amounts of BTC that they bought when the price slipped all the way to $56k - and now it's just a question of how much they filled their bags and how long the ETFs will continue to accumulate.
Some unverified information says that companies like Apple and Amazon are also starting to accumulate BTC, and that the news about this will be published in August - but that might just be a rumor.
https://x.com/btc_for_freedom/status/1792161269153239346