Cappasity was one of my best ICO performers up until recently, and even after the huge drop over the last couple of months, it is still way above my entry point in the first ICO. Currently they are running the second phase of the ICO, but it has been slightly confusing, especially as the price on the exchanges has been consistently cheaper than the price at ICO (currently around half the price - not taking into account bonus or airdrop statistics, but still, big difference). The ICO itself has, in my opinion, partly caused the drop in price.
Project wise they are creating an AR/VR ecosystem whereby content creators and developers are able to create, advertise and sell their product, and on the other side, those interested in buying the content can easily search for and buy the content. Utilising the blockchain to improve access, speed, copyright issues and security of transactions is an obvious benefit, and something that proves a genuine need that they are looking to fill. As an incentive for developers and content creators to get involved, they offer rewards in return for the best and most promising contributors. Developers also get the benefit of using the tools on the platform to create and embed the content, including software for 3D imaging, the JavaScript API, iOS/Android 3D capturing framework, SDK and plugins for Unity and Unreal, etc. (as per an interview last month with Kosta Popov - CEO).
There is no doubt, in my mind anyway, that this area is going to massively increase over the next few years and there will be plenty of competition for Cappasity to stay ahead of. Other projects have similar aims, but Cappasity seems to be more wide ranging, with the others concentrating on niche aspects of AR/VR. They have also got a headstart on their competitors by partnering with the New York Academy of Art, and another 30 US educational institutions planning to utilize the platform in 2018. Another huge coup was the tie up with Alibaba, a massive boost to tackling the Chinese market, especially as China has the largest e-commerce market in the world. More recently they have secured a $2.5 million investment from Decema, including assistance with digital marketing and user acquisition, a key factor in building brand awareness.
They have already released an app on iOS, allowing anyone to make 3D images of objects wherever they are, without the need for complicated and/or expensive equipment (unless you count the phone used to take the pictures!). Later in 2018, they plan to release "free plugins for Unity and Unreal Engine so that anyone could easily integrate content from the Cappasity platform". The team behind the project seems to have extensive experience in both the 3D technology field and in blockchain (individual team and advisor details are all available on the website).
In conclusion, I will be holding my investment in Cappasity; and although I will probably not be investing in the second phase of the ICO, I will definitely be looking to pick up more on the open market.
NB. Most of the information above was sourced from the Cappasity website and social media channels, aside from my personal comments.