How important is product PR?

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It seems that much. Will the project take off if it is not advertised and not talked about?
Within Free TON, we organize many competitions aimed at disseminating information about our blockchain in external sources.
Another way to promote Free TON is offered - to write a book
The author of the idea is Roman D:
"In this book I would like to tell the story of the creation of the TON blockchain, how Pavel Durov announced the launch of this project and began to collect the world's largest ICO, his fight against SEC, and the launch of the project by a decentralized community till today."
The book will include comments and short interviews with participants in the process.
The book Code Durov sold 4.5 million copies at the end of 2020. Our story with you has a huge informational coverage. We can try to reach a circulation of a million, and maybe even more, if we serve it correctly.
What do you think of this marketing move and its potential?
Read more about writing the book:
https://tonseed.com/projects/1eb9a0dd-fe0d-6d5e-b677-0242ac150002