When it comes to investment, the most important thing we consider is how much profit we can make. As at now, the price of one unit of Litecoin is worth approximately $77 whist a unit of bitcoin is worth approximately $6,254. Considering an investor has a fixed amount of money he wants to invest in either of these coins, and let say each coin makes 100% increment in its current price, the math shows that investing in Litecoin will bring more profit than bitcoin. Because that fixed amount would buy more Litecoin than bitcoin thus the high dividend in Litecoin than in bitcoin. This is why I think Litecoin is receiving more attention from investors than bitcoin.