by looking existing project in crypto market which is need some improvement ,new project could developt it better. for example layer 1 project such as ethereum which is has problem in network especially speed and fee, so new project could developt on this problem to make their project better. and then we see another layer 1 blockchain such as solana,matic , avax which is recognized have lower transaction fee and better scalability. this is simple ways and work for from some new projects.