Altcoins Talks - Cryptocurrency Forum
Cryptocurrency Ecosystem => Crypto Exchanges => Coinbase => Topic started by: Tamsialu$$ on October 20, 2021, 01:58:04 AM
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Coinbase follows rival FTX with a big push into sports marketing. Coinbase announced a series of tie-ups with professional basketball on Tuesday, declaring that it will be the "exclusive cryptocurrency platform partner" for the NBA and the WNBA, as well as for NBA affiliate leagues, and USA Basketball.
The company said the arrangement will be on display starting tonight as the NBA's season kicks off with a "brand presence" during national televised games.
In a blog post, the U.S.-based exchange said the sponsorship will span multiple years and involve content creation as well as campaigns that will aim to educate fans about developments in the cryptocurrency world.
“As a trusted cryptocurrency platform used by millions, Coinbase is a natural fit as the NBA’s first-ever partner in this thriving category,” said Kerry Tatlock, the NBA's SVP of Global Marketing Partnerships and Media, in a statement.
Coinbase's sponsorship deal comes after rival FTX has aggressively pushed into the field of sports marketing, including forging a deal with Major League Baseball that has seen FTX logos appear on every umpire's uniform.more (https://decrypt.co/83828/coinbase-nba)