I don't really understand the competition you mean here. Do you mean the competition to attract investors or have a better rank on CMC/CoinGecko? Of course, all crypto coins/tokens are competing to be the best, so people will consider more to buy the tokens/coins. For example Bitcoin and Ethereum, because these coins are leading others, surely people will make the priority to buy and hold these coins. They become favorite coins, so it is reasonable if many people to buy.