One of the reasons that makes it attractive is that the NEO platform is available in almost all languages, such as Java, Kotlin, Microsoft.net, Go and Python. All this aiming to expand the community and attract new investors and developers.
Many on the market show they still believe in their future. A good proof is that the cryptomoeda despite having several falls, already shows signs of recovery that would not be possible without some investors / users believing in its potential.