You are right. Buying and selling have been made easier due to advanced technology, the internet and the social media. I have my goods sampled on the FaceBook marketplace and I have sold some to people outside my country. Anyone can own an online shop. In my opinion, all you need is a mobile phone and the internet to begin. It is very cost-friendly yet can reach out to wider potential buyers from the comfort of your home.
However, due to high levels of fraud, most people have stopped buying products online. Also, sometimes the product doesn’t match the description and that becomes a challenge. Regardless of this, there are reputable vendors and before you can be allowed to sell in their name there must be profiling to ensure that you are who you claim to be and sell quality products. Currently, I have a store registered with Jumia and I hope to expand.