POST SPONSORSHIP REPORT: LITECOIN + UFC 232

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What Happens When A Leading Cryptocurrency Partners With A Mainstream Brand?

It’s been a little over a week since world renown UFC announcer, Bruce Buffer, roared “Take Control of Your Money and Pay With Litecoin!” in front of the sellout crowd of 15,862 gathered at the Los Angeles Forum for what was a history making UFC 232. And what a week it’s been!

While our sponsorship with the UFC made history — cementing Litecoin as the first cryptocurrency to partner with the UFC — the sponsorship has also provided a compelling first hand view into the role these types of initiatives can play in helping LTC drive towards mass adoption.

There were several goals we looked to achieve from this sponsorship, including driving awareness, tapping into the UFC’s fervent worldwide community, and taking the critical first steps towards what we hope will be an evolving and fruitful relationship with this globally recognized brand.

As with any product or service, awareness is a critical component of adoption. With the transformative value proposition that Litecoin holds for the world, awareness is especially important in order to plant the first seeds for people to want to grow their knowledge and understanding of Litecoin and cryptocurrency in general. While we are hopeful that this partnership was just the beginning for UFC/LTC, we think it was a knockout for several reasons.

More on this https://litecoin-foundation.org/post-sponsorship-report-litecoin-ufc-232/