That has yet to be determined. We know that digital signatures and as a result contracts are legit, legal and copacetic. Building on this legal basis is a great start. The key will be, do people actually use the system and is there demand?
Nonetheless, NEO and its team are making big moves to grow deep roots in the Asian continent and beyond (as seen in Western regions). The developer focused architecture will most definitely pay off as they onboard new developers faster than other projects which have steeper learning curves.
Current rapid technology adoption in Asia as a whole plus their critical role as manufacturers (including ASICs for mining) makes that region (where NEO is based) a hotbed of development. Asian markets like China, Japan, and many other nations are quietly becoming powerhouses in the Blockchain and FinTech industry.