The crypto market is extremely vibrant, especially after BTC created a new ATH before halving, which has never happened in previous cycles. News magazines talk about BTC, national TV stations also talk about BTC, BTC becomes one of the most frequently mentioned topics to attract the attention of the audience. Simply: because people are really interested in BTC, to be more precise, everyone wants to have the opportunity to profit from investing in BTC.
Big companies also don't want to miss this opportunity, they also want to receive benefits from BTC. Investing or accumulating BTC may only be feasible for a few companies like MicroStrategy or Tesla, but accepting payments seems to be more accessible and deployable for the majority of companies in the economy. And the truth is that up to now, many companies have accepted BTC payments such as Wikipedia, Microsoft, AT&T, KFC
[1]. Travala.com, a leading crypto-friendly travel agency, also accepted early payments for its service using about 100 different tokens, including BTC
[2].
Recently, to further take advantage of the positive influence from BTC, Travala has launched a new program that rewards its top-tier travelers with 10% cashback in BTC. This program is designed to incentivize travel bookings and introduce new users to the crypto space.
Travala.com CEO Juan Otero: “Bitcoin is here to stay, and it’s now becoming more appealing to mainstream audiences, thanks to the recent approval of the first spot Bitcoin exchange-traded fund” [3].The popularity of BTC has made it a highly recognizable and desirable reward for many travelers using Travala. BTC from Travala's rewards program could be many people's first crypto asset, making them potential users and investors for the crypto market. I believe that this BTC rewards program can help Travala attract new customers and raise awareness of the Travala.com brand in the crypto community.
I think in the future, many other companies will also learn from Travala and implement many similar programs. In addition to being everyone's currency, BTC is also gradually becoming everyone's brand. I will not refuse to participate in loyalty programs to earn BTC from supermarkets, beauty and health care services, airline services...
I would like to know your opinion on the wave of BTC adoption by companies:
- Do you think BTC programs will be useful for companies in their efforts to reach users?
- Are you willing to receive rewards in BTC when using future services?
- If you have your own company, are you willing to accept BTC or launch BTC programs?
References:[1]
Who Accepts Bitcoin as Payment?[2]
Travala: Payment options[3]
Travala’s new Bitcoin rewards program targets top-tier travelers as BTC fever rises
Note:- My opinion was posted first in that topic, on Bitcointalk
- I leave the source link to avoid plagiarism accusation.
- I excluded/ included minor things from an original thread if necessary.