FTX Crypto Exchange Finalizes Extensive Deal With Miami Heat

[Galaxy]

Miami has been doing a full-court press to attract crypto companies, and FTX has committed to having its name on the Heat arena for 19 years.
The Miami Heat NBA franchise today officially announced its long-term partnership with FTX, the cryptocurrency exchange co-founded by Sam Bankman-Fried and Gary Wang in 2019.

FTX had already signed a deal with the Heat to rename its home venue to FTX Arena. Now FTX has also been named the "official and exclusive cryptocurrency exchange partner of the Miami Heat."

In addition to FTX getting prominent branding within the stadium, it will also take part in contests and promotions, as well as link up with the Heat's digital content.
Source: https://decrypt.co/65819/ftx-crypto-exchange-finalizes-extensive-deal-miami-heat