I remember buying some random meme coins back in the past because a forum member made a thread about it. He shills it quite smoothly, saying that everything is speculation but the token he shares might be worth mid-term, etc. Luckily I only spent around $100, which is still a lot of money but not dangerous enough for my well-being. Safe to say the token is dead and the team runs away.
While my experience is bad, I don't necessarily ignore any hype or news/shills shared on social media. If the project looks good, or if I believe I'm not too late to join for a short-term trade, I'll try and see if I can make an entry. At the end of the day, there's no way you will find a gem or project worth farming for if you ignore everything. The best thing to have is a filter that you use to dismiss the scam. Having an ignored list of influencers that regularly shill scam projects, or just being an annoyance is also good.