If you are a trader You just look of its price for short term use. While if you are Hodler you just look about all aspect including use case and the coin/token utilization when it can create demand in the future and possibly to rise the price if the demand was boosted.
Traders usually to keep coins for a short time, it is true. They may keep it daily, weekly, or monthly. But for holders or investors, they may keep the coins for many years. But both traders and investors are better to analyze both the usecase and price. Those can influence the target of traders and investors.