Which luxury brands should be using blockchain?

[BradSow]

Luxury Watch brand Breitling will be using Ethereum based digital passports or certificates to prevent counterfeits. I think that's a good thing that companies using block-chain technology to solve the problem almost all luxury brands are dealing with.

Which luxury brands should follow this example?

https://www.worldcoinindex.com/news/luxury-watch-maker-breitling-issues-ethereum-based-digital-passports-for-its-new-timepieces

[TomPluz]

All luxury brands which can be costing a lot of fortune should be using the blockchain to make sure that counterfeits can not get in the way. Maybe blockchain can also be utilized to authenticate art works which are costing millions in the marketplace so that buyers are assured of the worth of their money, and we also be discouraging the manufacturing of frauds or fakes, a big problem almost in all markets we have globally. We actually already have some platforms using the blockchain dealing with this problem. Aside from luxurious brands, the blockchain can be called to action with any product in the market so we can protect the consumers.

[Pluto25]

Amazon, Microsoft and Samsung company using blockchain several years ago. Some gigantic companies, booking. Com and Singapore travelling agencies accept blockchain.

[MrSpasybo]

At the moment, I think most brands use blockchain as a form of advertising, like HTC & Samsung.
However, in the future, I think businesses can use this technology to track the origin of materials & products, and conveniently transact with each other in the same ecosystem. Blockchain technology is not exclusive to the big brands.

[Prime]

Is it the achievement of the token utility and its blockchain adaption? Wow, amazing to know this and if it really happens, the value of ETH will be much more increasing. So, far, ETH is trusted as the best altcoins. And here, with this news, hopefully, it will really have good relly on the price, volume, and also value