I agree that kucoin is a good exchange but don't compare to binance, binance is way more popular than kucoin, and also have way more users and much more liquidity, and comparing kucoin shares to BNB is bias cus we all know that BNB have far more use cases than kucoin shares, BNB is like Ethereum right now, alot of projects are been built on binance chain and this projects all utilize BNB as a means of settling transaction fees, kucoin shares is just used within the kucoin exchange to reduce trading fees, even if the price of kucoin shares were to rise, it can never get to the level where BNB is now unless they decides to expand the use case.