This has to be the stupidest and most disrespectful name to be used for a ICO ever.
1. It seems you are mocking the prisoners with their own form of payment.
2. Although the IDEA is 100% golden, the people behind it seem like a bunch of fools who would not only discriminate within this system, but also have no knowledge of what goes on within the prisons as well as how they would effect lives with this. You need to approach this very sensitively and not just treat this one as a ICO.
I suggest you completely revise your APPROACH at this idea. I do not think you should scrap it completely as it is a very promising idea, it just seems you guys had no personal attachment to the situations involved with this and would have no knowledge as to how to approach it in a positive manner.
Who in the hell would want to be in prison spending "CellBlocks"....you would be mocking them the second they received their food in the morning or bought their toothpaste.
This is like rolling out a "Fag" sticker in the middle of a gay parade and saying "it's basically the same thing just accept it.".....It isn't it's very disrespectful regardless of it meaning something to lesser people.
Send me a message and I can aid you guys in this. I have a very promising name, design, and approach for this and could 100% aid your team in approaching this correctly. All I can say is that you will be laughed at by any consumer attempting to use this besides the corrupt prison guard officials and wardens.