Tesla has just shown us that you can earn more from investing in Bitcoin than from selling your own cars. This is ridiculous, but it will go a long way with adoption. It would not surprise me if Amazon would also buy a large amount of Bitcoin in the near future. Bezos is leaving Amazon, and I am sure that a new, modern boss will place great value on the blockchain and also Bitcoin as security for their company.
And not just Amazon, many will still try to get on the train before it then rises to unimaginable heights.
Of course, just my own opinion, not investment advice