In my opinion, it is a good deal for both parties. FTO is a fresh project and the appearance in F1 is a huge advertisement. The same is how many comments and interests there are in relation to this sponsorship. And RedBull shows that it focuses on innovation. Formula 1 in general has always been the first in terms of novelty, innovation, technology. The combination of the growing market for cryptocurrencies with F1 seems quite natural. I think it may be the first such cooperation, but not the last one.