The popular cryptocurrency exchange Huobi Global is taking advantage of its competitors’ setbacks to break into new markets.
The latest chess move involves a partnership with Latamex —Settle Network’s on and off-ramp fiat-to-crypto payment gateway— with the goal of enabling purchases and sales of cryptocurrencies with fiat money in Argentina, Brazil, and Mexico.
The exchange also announced a promotion for its customers: It will allow them to buy cryptocurrencies with zero fees as long as they use fiat money during the first month of this service.
A New Option For Crypto-Fiat Operations
According to Jeff Mei, Huobi’s Director of Global Strategy, as a result of the partnership, the exchange enters a market of 600 million potential customers.
“Latin American market holds more than 600 million people and we feel the need to reach them. Settle will be a key partner for us in this process of market penetration. Our objective is to bridge this gap between fiat and crypto for traders throughout all the region in a fast and efficient way”.
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