If a few years ago Christmas started, commercially speaking in Spain, when the Freixenet ad appeared, now it does when the Christmas Lottery ad is launched.The product does not wait until the date for its commercialization. After all, in summer you can already find a Christmas lottery and there are already marketing and advertising actions that promote it. The Lottery announcement is not so much a marketing kickoff, but one of those Christmas 'events'. In addition, in previous editions it managed to sneak into the list of Christmas virals, along with the very popular advertisements of British brands, which made it have a greater impact.

Looter y Apostates del Est ado has just presented its Christmas campaign today, with a sponsored trending topic on Twitter and an event at noon with the media to reveal the keys to the campaign. The chosen date - November 14 - has been the same as in previous years.On this occasion, as anyone can discover by accessing their profile on YouTube, Looter has opted for a campaign made up of four different spots with the same common thread, a motto that recalls the importance of sharing when it comes to the Christmas Lottery. .

It was also the common thread of El Salvador Phone Number List last year's Christmas campaign, in which a curmudgeon ends up understanding the value of sharing the 10th winner after being trapped in time in a loop that spans the hours of the draw. This year, however, the four commercials are much shorter, have much easier storytelling, and feature four different sets of protagonists.

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