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Author Topic: Balmain CMO: NFTs a 'Powerful Tool' For Luxury Fashion Brands  (Read 280 times)

Jaya60

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Hardly a day goes by at the moment without an announcement from a high-end fashion brand about getting into Web3. Most recently we have seen Balmain’s creation of an NFT-backed ecosystem, followed a day later by Prada announcing that it was also getting in on the NFT game. As well as NFT releases, crypto payment options and digital stores in the metaverse are quickly becoming part of the luxury playbook.

The enthusiasm with which fashion has embraced Web3 may be, to some, a little surprising. This is the same industry that dragged its feet on online shopping, the same one that experienced a mini existential crisis the first time bloggers sat on the front row at Fashion Week.more info
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