How are NFTs utilised in creating brand loyalty?

[martinnura]

NFTs or Non-Fungible tokens, that are based on the blockchain and are unique and one of a kind, and can be in the form of a video, audio, image or anything else. That being said, the companies use these NFTs as a way to keep their existing customers and also allow the circulation of these NFTs on the best NFTs marketplaces possible. So this in turn also helps the user or the existing customer of a brand to make a good profit and also helps draw in another bunch of new customers as well.