The fact that a token is trending doesn't guarantee it's potential for profitability.
We must understand that trends are often driven by variety of factors which includes hypes and speculations, sometimes the hypes couod actually be short-term, and if not cared investors can rush in as a result of FOMO.
And the fact that a token is doing well right now doesn't mean it'll continue in the same trend, it's always essential to apply extreme caution when dealing with altcoins, especially when they are mem coins